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  • Writer's pictureThea Davis

Get Started with Google Ads: A Guide for Small Business Owners

Updated: Jun 22, 2023

Drive More Traffic to Your Website with Online Advertising

Get started with Google Ads

Small and medium-sized business owners, have you considered using Google Ads to promote your business online? You may have heard of this online advertising platform before, but perhaps you're not quite sure how it works. In a world where there are so many different ways to promote your business, it's easy to feel overwhelmed and unsure of where to start. But fear not, we're here to help you understand the basics of Google Ads and show you how to get started.

So, what exactly is Google Ads? Essentially, it's a way to create and display ads on Google's search engine results page (SERP) and partner websites. These ads can be in the form of text, image, or video, and you only pay when someone clicks on your ad. With Google Ads, you can get your brand in front of potential customers who are already searching for keywords related to your business. It's a fantastic way to increase your online visibility and drive more sales.

Here are some benefits of using Google Ads:

Increased visibility: When someone searches for a keyword related to your business, your ad can appear at the top of the SERP, giving your brand more visibility.

Targeted audience: You can choose to show your ads to people based on their demographics, interests, and location. This means that you can reach people who are most likely to be interested in your product or service.

Measurable results: With Google Ads, you can track how many clicks, impressions, and conversions your ad receives. This data allows you to make informed decisions about how to optimize your campaigns for better results.

Now, let's talk about how to get started with Google Ads:

Create a Google Ads account: It's free and easy to set up! Just head to the Google Ads website and follow the prompts to create an account.

Do some keyword research: You'll want to identify the most relevant and effective keywords for your campaigns. Think about what people might be searching for when looking for your product or service.

Create ad copy: This is the fun part! Write ad copy that will catch people's attention and encourage them to click on your ad. Make sure to highlight what makes your business unique.

Set a budget: You can choose how much you want to spend on your campaigns each day. Start small and gradually increase your budget as you see results.

Monitor and optimize: Keep an eye on how your ads are performing and make adjustments as needed. Try different ad copy, keywords, and targeting options to see what works best for your business.

That's it! With a little bit of effort and some trial and error, you can start using Google Ads to promote your business online. Remember, it's all about reaching the right people with the right message at the right time. Good luck and happy advertising!

Feeling a bit overwhelmed with the idea of creating and managing your own Google Ads campaigns? Don't worry, we've got your back to get started with Google Ads! Our team of experts is here to help you get the most out of your advertising budget and drive more traffic to your website. Don't hesitate to reach out to us for support and guidance on all things Google Ads. Just click here to get in touch with us today!

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